You just couldn’t help yourself…could you? Just had to know more. You’ve laughed, smiled, indulged in a little Spriggy Jiggy (nice moves by the way). But still the questions linger: What’s this Mr. Spriggy thing all about? Why cupcake characters? Why now?

We can’t blame you really. We’ve asked ourselves the same questions. But after a bit of cupcake soul searching, we realized the answers were there all along. The truth is, Mr. Spriggy and the Cupcake Crew are just the next step in what began several years ago with a simple Vanilla Dream. It’s a dream that grew from a small cupcake trailer , into an experience, and finally a movement.

Of course, any movement worth its sprinkles must keep on, well, moving. Despite the overwhelmingly positive response we received, or perhaps because of it, it didn’t take long for us to recognize that there’s much more to cupcakes than just cake and frosting. In fact, those delectable little treats have an uncanny ability to transcend the dimensions of their unassuming wrappers. And so it was that, by simply letting cupcakes be cupcakes, Mr. Spriggy and the Cupcake Crew were born.

There’s no doubt Mr. Spriggy and the Cupcake Crew are consummate entertainers. From Mr. Spriggy’s manic high jinks, to SmartyCake’s perpetual clumsiness, to Velvetina’s pop culture appeal, there’s never a dull moment with the Crew. Still, they have much more to offer than just superficial amusement. As purveyors of happiness, they want to “pay it forward” by partnering with a select group of charitable organizations. 5% of net proceeds from each character’s merchandise sales will be donated to the charity closest to his or her heart. Check out our partners to the right!

And if you’re interested… watch how this Vanilla Dream got started.

Meet Our Partners

Unisex Shirts - size in inches

Chest 29-31 30-23 34-36 38-40 42-44 46-48 48-50
Waist 27-29 28-30 30-32 32-33 33-34 36-38 40-42


Measure under arms
around the fullest part
of the chest. Be sure to
keep tape level across
back and comfortably


Measure around natural
waist with a loose tape.